Client Overview

Ushi Outdoors is a Dallas, NC based company creating lightweight camping and adventure trailers designed for weekend travelers and outdoor enthusiasts. As a relatively new brand preparing to launch a new product, they needed professional content that would showcase the versatility and lifestyle appeal of their flagship trailer featuring their rooftop tent add-on.

The Challenge

Ahead of their market debut, Ushi Outdoors needed a library of visuals that went beyond basic product photography. The goal was to capture both the technical features of the trailer and the adventurous lifestyle it supports providing content that could carry across their website, social channels, and promotional campaigns.

Our Approach

137 North planned and executed a series of shoots focused on both product detail and lifestyle storytelling. We worked closely with Ushi Outdoors to:

  • Managed the creative process to document the trailer in a natural outdoor settings that reflected their brand identity
  • Highlighted functional features through clean, product-focused photo and video
  • Produce short-form video content optimized for social media, including reels and time-lapse clips
  • Build a versatile image and video library designed for long-term use across platforms

At a Glance

The Work

Ushi Outdoors
Ushi Outdoors
Ushi Outdoors
Ushi Outdoors
Ushi Outdoors
Ushi Outdoors
Ushi OG Trailer Aerial View

Outcome

The final deliverables gave Ushi Outdoors a polished visual identity that could support their product launch. The photography created a consistent look for the website and promotional channels, while the video series helped them make an immediate impact on social media.

On average, the videos produced for Ushi Outdoors received 4,000–5,000 views each, but one particular piece, a time-lapse of the trailer being set up, far outperformed expectations. That video reached 142,000 views, becoming their best-performing social media content to date and significantly expanding awareness of the brand.