Client Overview

Visit York County is the official destination marketing organization for York County, South Carolina. Their mission is to promote tourism by showcasing the county’s attractions, businesses, and unique local culture.

The Partnership

137 North has been a creative partner with Visit York County for several years, providing photography and videography that support both ongoing campaigns and annual initiatives. Our work together has spanned everything from destination branding to seasonal promotions, building a diverse content library the organization uses across web, social, and print, and advertising channels.

Our Approach

To capture the full spirit of York County, we’ve created a wide range of visuals that highlight both the area’s natural beauty and its thriving local businesses. This has included:

  • Destination Video Production – flagship promotional video for the Visit York County website, also repurposed into social-ready clips

  • Drone Footage – sweeping photo and video aerial views of the Catawba River, events, public art, and more

  • Attraction Coverage – photo and video content featuring destinations,  murals throughout the county, special events, and other key experiences

  • Restaurant & Culinary Features – content for the YoCo Taste Trail, an annual week-long celebration of local restaurants held each August

  • Ongoing Content Library – photography and video assets developed over multiple years to support marketing campaigns and partner promotions

At a Glance

The Work

Lansford Canal Kayakers
Strawberry Festival
Fall Color - Winthrop
Harvest on the Homestead
Riverewalk Fall Color
Kingsley Panorama
The Thread
ASC Greenway Shoot
Battle of Huck's Defeat
Mr Putty's
Fort Mill Main Street Summer Jam
Tega Cay Ski Show
Fort Mill Strawberry Festival
Shepard Fairey Mural
Yap Ye Iswa
Kayakers - Aerial View
Winthrop Basketball
Camp Canaan Zipline Course
Hops in the Park
Juneteenth Food Truck Friday
York Christmas Parade
Catawba Tubing
YoCo Taste Trail Kitchen Takeover

Outcome

This multi-year partnership has provided Visit York County with a versatile content library that continues to support their brand and marketing efforts. By capturing both iconic landmarks and hidden local gems, the content helps inspire visitors, promote county businesses, and reinforce York County’s identity as a destination worth exploring.